Storytelling

The story of the House of Bucherer began in 1888 [...]

Storytelling

Piaget is a Swiss luxury Maison that brings Haute Horlogerie [...]

Branding

The strategies and techniques that luxury brands use in their work [...]

Branding

Luxury brand requires a completely different marketing strategy [...]

Branding

What makes a brand truly luxury [...]

Thoughts

An "accidental manager" is someone a manager without preparation, training, or even sometimes intention [...]

Storytelling

You never actually own a Patek Philippe. You merely look after it for the next generation [...]

Branding

Rebranding is a term that has become very common in recent years [...]

Storytelling

Christian Dior originally aspired to be an architect but, adhering to his parents' wishes [...]

Storytelling

Versace’s vision leans into deeply human truths and contradictions [...]

Storytelling

The clearest examples of Miu Miu’s product velocity are the defining fashion moments of 2022 onward [...]

Storytelling

Prada isn’t just selling a product; it’s selling a kind of sophisticated understanding [...]

Storytelling

This is why Cartier isn’t simply a jeweller; it’s a cultural narrator [...]

Storytelling

If luxury had a home, Hermès would be at the very center of it [...]

Storytelling

Few names in fashion history have the same aura as Chanel [...]

Branding

If a new move breaks those expectations, the brand risks dilution [...]

Thoughts

BATNA = BEST Alternative To a Negotiated Agreement [...]

Thoughts

Knowing When to Step Back [...]

Thoughts

Beliefs, Values, and Judgement forms the Mindset of [...]

Thoughts

Today is the National Entrepreneur's Day [...]

Branding

Keller’s article is often considered more influential than Aaker’s [...]

Branding

David Aaker explained Brand Equity in depth and introduced the framework [...]

Branding

Luxury isn't just about high prices; it's a distinct business model that creates desire through exclusivity, scarcity [...]

Thoughts

broken break the unspoken “don’t outshine anyone” rule...[...]

Storytelling

His journey becomes part of the brand’s identity [...]

Storytelling

His vision was clear—a watch that would not just symbolize luxury, but embody technical mastery [...]

Thoughts

I LOVED everything about it, the story, the absurdity, the depth [...]

Branding

Stretching a brand isn’t about luck. It’s a careful, strategic choice that needs to be thought through [...]

Storytelling

In 1909, they launched their first luxury pen: a bold red-and-black model named Rouge et Noir...

Storytelling

People love diamonds. But diamonds are so expensive that many people may never have the chance to own a real one in their lifetime...

Thoughts

But here’s the thing, I truly believe everyone needs a little bit of solitude at some point in their life.A moment where...

Thoughts

When Trying to Look Smart Makes You Look... Not So Smart [...]

Thoughts

A short story about "problem ownership" and the importance of how issues are framed in Communication, Negotiations, and Personal Relationships [...]

Thoughts

knowing how to negotiate can make a big difference in your life. If you're into personal growth, I highly recommend diving into the art of negotiation [...]

Branding

So how can we measured and evaluated our Brand's Assets? One of the methods is to measure our Brand's Awareness [...]

Branding

The essence of a brand is one or more characteristics that are always and everywhere associated with the brand and are never separated from it. If you take these characteristics away from the brand, nothing of that brand [...]

Branding

Trying to build a brand by focusing on the visual elements first is like decorating a house without laying its foundation. Without a strong core identity, even the most attractive designs won't hold up [...]

Branding

Don’t just focus on what your product does; consider how it makes your customers feel and how it aligns with their sense of identity [...]

Branding

Branding is not a finite task with a clear beginning and end. It’s a continuous, all-encompassing commitment that engages a brand owner every day, in every decision, and in every interaction. Here are some common mistakes people make [...]

Branding

Brand positioning is the process of establishing a unique and distinct space for your brand in the mind of your target audience. It is not about [...]

Branding

Remember, branding is not just about a logo or a tagline; it’s about creating a lasting impression in the minds of your customers (or people around you in Personal Branding). So, whether you’re building a business or crafting your personal brand, focus on the [...]

Thoughts

"How to Create a Mind" demonstrates the mechanics of the human brain and explores how we might actually replicate—or even improve—its abilities with artificial intelligence. Kurzweil’s ideas are fascinating; they bridge the gap between our natural evolution and the fast-paced world of tech, painting an incredible picture of a future where human intelligence and AI come together in ways we can hardly imagine

Branding

In You Are the Product, Klein explores the concept of people as the "product" in the digital economy. With tech giants like Google, Facebook, and Amazon turning data into [...]

Thoughts

In our digital-driven world, many see technology as the ultimate fix for every societal issue, from climate change to city management. This belief, known as "technological solutionism," suggests that no problem is too big for tech to solve. However, Evgeny Morozov, a prominent critic and author of To Save Everything, Click Here, warns that this blind faith in technology can lead to serious political consequences, challenging our democracy and deepening inequalities. Morozov urges us to rethink our reliance on tech as a one-size-fits-all solution.

Thoughts

Time by Carlos Drummond de Andrade

Thoughts

The obsession with bestselling books can mislead readers, especially in countries where accessing a wide range of literature in its original language is a privilege. Realizing that bestsellers aren’t always the best can encourage readers to explore other books […]

Thoughts

One of the things that all the successful people have in common is “successful mindset” [...]

Thoughts

Are you ready to take control of your life and shape it into something extraordinary? Personal development planning is more than just a tool—it's your blueprint for [...]