Negotiation

knowing how to negotiate can make a big difference in your life. If you're into personal growth, I highly recommend diving into the art of negotiation [...]

Branding

So how can we measured and evaluated our Brand's Assets? One of the methods is to measure our Brand's Awareness [...]

Branding

The essence of a brand is one or more characteristics that are always and everywhere associated with the brand and are never separated from it. If you take these characteristics away from the brand, nothing of that brand [...]

Branding

Trying to build a brand by focusing on the visual elements first is like decorating a house without laying its foundation. Without a strong core identity, even the most attractive designs won't hold up [...]

Branding

Don’t just focus on what your product does; consider how it makes your customers feel and how it aligns with their sense of identity [...]

Branding

Branding is not a finite task with a clear beginning and end. It’s a continuous, all-encompassing commitment that engages a brand owner every day, in every decision, and in every interaction. Here are some common mistakes people make [...]

Branding

Brand positioning is the process of establishing a unique and distinct space for your brand in the mind of your target audience. It is not about [...]

Branding

Remember, branding is not just about a logo or a tagline; it’s about creating a lasting impression in the minds of your customers (or people around you in Personal Branding). So, whether you’re building a business or crafting your personal brand, focus on the [...]

Mindstream

"How to Create a Mind" demonstrates the mechanics of the human brain and explores how we might actually replicate—or even improve—its abilities with artificial intelligence. Kurzweil’s ideas are fascinating; they bridge the gap between our natural evolution and the fast-paced world of tech, painting an incredible picture of a future where human intelligence and AI come together in ways we can hardly imagine

Mindstream

In You Are the Product, Klein explores the concept of people as the "product" in the digital economy. With tech giants like Google, Facebook, and Amazon turning data into [...]

Mindstream

In our digital-driven world, many see technology as the ultimate fix for every societal issue, from climate change to city management. This belief, known as "technological solutionism," suggests that no problem is too big for tech to solve. However, Evgeny Morozov, a prominent critic and author of To Save Everything, Click Here, warns that this blind faith in technology can lead to serious political consequences, challenging our democracy and deepening inequalities. Morozov urges us to rethink our reliance on tech as a one-size-fits-all solution.

Mindstream

Time by Carlos Drummond de Andrade

Mindstream

The obsession with bestselling books can mislead readers, especially in countries where accessing a wide range of literature in its original language is a privilege. Realizing that bestsellers aren’t always the best can encourage readers to explore other books […]

Mindstream

One of the things that all the successful people have in common is “successful mindset” [...]

Mindstream

Are you ready to take control of your life and shape it into something extraordinary? Personal development planning is more than just a tool—it's your blueprint for [...]