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Branding

Branding

Brand Awareness & Loyalty

So how can we measured and evaluated our Brand's Assets? One of the methods is to measure our Brand's Awareness [...]

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Dorsa Sotudé

September 10, 2022

Branding

Brand Essence

The essence of a brand is one or more characteristics that are always and everywhere associated with the brand and are never separated from it. If you take these characteristics away from the brand, nothing of that brand [...]

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Dorsa Sotudé

September 3, 2022

Branding

Brand Identity

Trying to build a brand by focusing on the visual elements first is like decorating a house without laying its foundation. Without a strong core identity, even the most attractive designs won't hold up [...]

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Dorsa Sotudé

August 24, 2022

Branding

Brand Value Proposition

Don’t just focus on what your product does; consider how it makes your customers feel and how it aligns with their sense of identity [...]

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Dorsa Sotudé

August 1, 2022

Branding

Debunking Branding Myths

Branding is not a finite task with a clear beginning and end. It’s a continuous, all-encompassing commitment that engages a brand owner every day, in every decision, and in every interaction. Here are some common mistakes people make [...]

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Dorsa Sotudé

July 22, 2022

Branding

What is Brand Positioning?

Brand positioning is the process of establishing a unique and distinct space for your brand in the mind of your target audience. It is not about [...]

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Dorsa Sotudé

July 3, 2022

Branding

What is a Brand?

Remember, branding is not just about a logo or a tagline; it’s about creating a lasting impression in the minds of your customers (or people around you in Personal Branding). So, whether you’re building a business or crafting your personal brand, focus on the [...]

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Dorsa Sotudé

June 24, 2022