Branding
Brand Awareness & LoyaltySo how can we measured and evaluated our Brand's Assets? One of the methods is to measure our Brand's Awareness [...]
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September 10, 2022
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Branding
Branding
Brand Awareness & LoyaltySo how can we measured and evaluated our Brand's Assets? One of the methods is to measure our Brand's Awareness [...]
By
September 10, 2022
Branding
Brand EssenceThe essence of a brand is one or more characteristics that are always and everywhere associated with the brand and are never separated from it. If you take these characteristics away from the brand, nothing of that brand [...]
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September 3, 2022
Branding
Brand IdentityTrying to build a brand by focusing on the visual elements first is like decorating a house without laying its foundation. Without a strong core identity, even the most attractive designs won't hold up [...]
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August 24, 2022
Branding
Brand Value PropositionDon’t just focus on what your product does; consider how it makes your customers feel and how it aligns with their sense of identity [...]
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August 1, 2022
Branding
Debunking Branding MythsBranding is not a finite task with a clear beginning and end. It’s a continuous, all-encompassing commitment that engages a brand owner every day, in every decision, and in every interaction. Here are some common mistakes people make [...]
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July 22, 2022
Branding
What is Brand Positioning?Brand positioning is the process of establishing a unique and distinct space for your brand in the mind of your target audience. It is not about [...]
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July 3, 2022
Branding
What is a Brand?Remember, branding is not just about a logo or a tagline; it’s about creating a lasting impression in the minds of your customers (or people around you in Personal Branding). So, whether you’re building a business or crafting your personal brand, focus on the [...]
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June 24, 2022