Branding

The strategies and techniques that luxury brands use in their work [...]

Branding

Luxury brand requires a completely different marketing strategy [...]

Branding

What makes a brand truly luxury [...]

Branding

Rebranding is a term that has become very common in recent years [...]

Branding

If a new move breaks those expectations, the brand risks dilution [...]

Branding

Keller’s article is often considered more influential than Aaker’s [...]

Branding

David Aaker explained Brand Equity in depth and introduced the framework [...]

Branding

Luxury isn't just about high prices; it's a distinct business model that creates desire through exclusivity, scarcity [...]

Branding

Stretching a brand isn’t about luck. It’s a careful, strategic choice that needs to be thought through [...]

Branding

So how can we measured and evaluated our Brand's Assets? One of the methods is to measure our Brand's Awareness [...]

Branding

The essence of a brand is one or more characteristics that are always and everywhere associated with the brand and are never separated from it. If you take these characteristics away from the brand, nothing of that brand [...]

Branding

Trying to build a brand by focusing on the visual elements first is like decorating a house without laying its foundation. Without a strong core identity, even the most attractive designs won't hold up [...]

Branding

Don’t just focus on what your product does; consider how it makes your customers feel and how it aligns with their sense of identity [...]

Branding

Branding is not a finite task with a clear beginning and end. It’s a continuous, all-encompassing commitment that engages a brand owner every day, in every decision, and in every interaction. Here are some common mistakes people make [...]

Branding

Brand positioning is the process of establishing a unique and distinct space for your brand in the mind of your target audience. It is not about [...]

Branding

Remember, branding is not just about a logo or a tagline; it’s about creating a lasting impression in the minds of your customers (or people around you in Personal Branding). So, whether you’re building a business or crafting your personal brand, focus on the [...]

Branding

In You Are the Product, Klein explores the concept of people as the "product" in the digital economy. With tech giants like Google, Facebook, and Amazon turning data into [...]