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July 23, 2023
Storytelling
Richard Mille —a racing machine on the wristHis vision was clear—a watch that would not just symbolize luxury, but embody technical mastery [...]
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June 12, 2023
Mindstream
Everything, Everywhere, All at OnceI LOVED everything about it, the story, the absurdity, the depth [...]
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April 11, 2023
Branding
Brand StrechStretching a brand isn’t about luck. It’s a careful, strategic choice that needs to be thought through [...]
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March 11, 2023
Storytelling
MontblancIn 1909, they launched their first luxury pen: a bold red-and-black model named Rouge et Noir...
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January 25, 2023
Storytelling
Swarovski — a diamond for everyonePeople love diamonds. But diamonds are so expensive that many people may never have the chance to own a real one in their lifetime...
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December 19, 2022