Mindstream

When Trying to Look Smart Makes You Look... Not So Smart [...]

Mindstream

A short story about "problem ownership" and the importance of how issues are framed in Communication, Negotiations, and Personal Relationships [...]

Negotiation

knowing how to negotiate can make a big difference in your life. If you're into personal growth, I highly recommend diving into the art of negotiation [...]

Branding

So how can we measured and evaluated our Brand's Assets? One of the methods is to measure our Brand's Awareness [...]

Branding

The essence of a brand is one or more characteristics that are always and everywhere associated with the brand and are never separated from it. If you take these characteristics away from the brand, nothing of that brand [...]

Branding

Trying to build a brand by focusing on the visual elements first is like decorating a house without laying its foundation. Without a strong core identity, even the most attractive designs won't hold up [...]