Mindstream

It's Dumb to look Smart

When Trying to Look Smart Makes You Look... Not So Smart [...]

By

Dorsa Sotudé

February 6, 2023

Mindstream

Framing the Issue: A Lesson in Problem Ownership

A short story about "problem ownership" and the importance of how issues are framed in Communication, Negotiations, and Personal Relationships [...]

By

Dorsa Sotudé

January 19, 2023

Negotiation

About Negotiation

knowing how to negotiate can make a big difference in your life. If you're into personal growth, I highly recommend diving into the art of negotiation [...]

By

Dorsa Sotudé

September 14, 2022

Branding

Brand Awareness & Loyalty

So how can we measured and evaluated our Brand's Assets? One of the methods is to measure our Brand's Awareness [...]

By

Dorsa Sotudé

September 10, 2022

Branding

Brand Essence

The essence of a brand is one or more characteristics that are always and everywhere associated with the brand and are never separated from it. If you take these characteristics away from the brand, nothing of that brand [...]

By

Dorsa Sotudé

September 3, 2022

Branding

Brand Identity

Trying to build a brand by focusing on the visual elements first is like decorating a house without laying its foundation. Without a strong core identity, even the most attractive designs won't hold up [...]

By

Dorsa Sotudé

August 24, 2022

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