Mindstream

Everything, Everywhere, All at Once

I LOVED everything about it, the story, the absurdity, the depth [...]

By

Dorsa Sotudé

April 11, 2023

Branding

Brand Strech

Stretching a brand isn’t about luck. It’s a careful, strategic choice that needs to be thought through [...]

By

Dorsa Sotudé

March 11, 2023

Storytelling

Montblanc

In 1909, they launched their first luxury pen: a bold red-and-black model named Rouge et Noir...

By

Dorsa Sotudé

January 25, 2023

Storytelling

Swarovski — a diamond for everyone

People love diamonds. But diamonds are so expensive that many people may never have the chance to own a real one in their lifetime...

By

Dorsa Sotudé

December 19, 2022

Mindstream

Solitude

But here’s the thing, I truly believe everyone needs a little bit of solitude at some point in their life.A moment where...

By

Dorsa Sotudé

December 7, 2022

Mindstream

It's Dumb to look Smart

When Trying to Look Smart Makes You Look... Not So Smart [...]

By

Dorsa Sotudé

October 4, 2022

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