Storytelling

Louis Vuitton

His journey becomes part of the brand’s identity [...]

By

Dorsa Sotudé

July 23, 2023

Storytelling

Richard Mille —a racing machine on the wrist

His vision was clear—a watch that would not just symbolize luxury, but embody technical mastery [...]

By

Dorsa Sotudé

June 12, 2023

Mindstream

Everything, Everywhere, All at Once

I LOVED everything about it, the story, the absurdity, the depth [...]

By

Dorsa Sotudé

April 11, 2023

Branding

Brand Strech

Stretching a brand isn’t about luck. It’s a careful, strategic choice that needs to be thought through [...]

By

Dorsa Sotudé

March 11, 2023

Storytelling

Montblanc

In 1909, they launched their first luxury pen: a bold red-and-black model named Rouge et Noir...

By

Dorsa Sotudé

January 25, 2023

Storytelling

Swarovski — a diamond for everyone

People love diamonds. But diamonds are so expensive that many people may never have the chance to own a real one in their lifetime...

By

Dorsa Sotudé

December 19, 2022

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