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February 6, 2023
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February 6, 2023
Mindstream
Framing the Issue: A Lesson in Problem OwnershipA short story about "problem ownership" and the importance of how issues are framed in Communication, Negotiations, and Personal Relationships [...]
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January 19, 2023
Negotiation
About Negotiationknowing how to negotiate can make a big difference in your life. If you're into personal growth, I highly recommend diving into the art of negotiation [...]
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September 14, 2022
Branding
Brand Awareness & LoyaltySo how can we measured and evaluated our Brand's Assets? One of the methods is to measure our Brand's Awareness [...]
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September 10, 2022
Branding
Brand EssenceThe essence of a brand is one or more characteristics that are always and everywhere associated with the brand and are never separated from it. If you take these characteristics away from the brand, nothing of that brand [...]
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September 3, 2022
Branding
Brand IdentityTrying to build a brand by focusing on the visual elements first is like decorating a house without laying its foundation. Without a strong core identity, even the most attractive designs won't hold up [...]
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August 24, 2022